YCL Design
螢幕快照 2016-03-14 14.18.12.png

Japan is born again

2016 D&AD New Blood Award Shortlisted - Shutterstock Brief

On the 11th of March 2011, Japan was devastated by an earthquake and a tsunami.

People remember the disaster but are unfamiliar with what happened afterwards.

Three abstract animations – Tragedy, Overcoming the monster and Rebirth deliver

the story of this natural catastrophe and Japan’s revival.

The red circle in the films represents Japan and it’s people. The animations show the

red circle firstly being battered by the earthquake, then fighting the waves of the tsunami

before rising up once again. In conveying this emotional journey, the animation is supported

by powerful Japanese traditional music played by Taiko and Gong.

 

Tragedy

Overcoming the monster

Rebirth

Behind the Screen